Create cash from your Brand

Stuart Leo (Director of Blirt) writes about “How to turn a brand into cash during
an economic downturn”

There are 4 possible strategies:
1. Sell The Brand
2. Rent Your Brand
3. Marry Your brand Off
4. Compete Aggressively

Those that win battles lead with attack, not defense.

Click here to download the whitepaper

Starting new IT software company in India

NIIT CEO Arvind Thakur on SiliconIndia says:
There are 10 things needed to run successful software company in India,

1. Inspiring vision
   Without doubt, people are the main assets in any software firm. To get these assets to deliver their best, they need to be aligned to an inspiring vision and everyone aligning to this brings out the best in them and produces unbelievable results.
2. Culture of innovation
   Anyone can start a software company. The barriers to entry are low, particularly in IT services. Good ideas and business models easily attract funding. Speed, therefore, is of essence and the only way to stay ahead and survive is to continuously innovate. The culture of innovation instills a sense of creativity and risk taking, with a heightened tolerance for failure.
3. Ability to take risks
   To keep pace with rapid changes in the environment, it is important to take risks. Software businesses need to build on multiple options and prepare for uncertainties. The culture of innovation allows people to take risks. With such a culture the organization is not scared of failures, but learns from them.
4. Differentiate
   In the fast-paced knowledge industry, where market forces continuously bring in new players, innovation to continuously built product and services differentiation, shapes competitive and operational performance. Keeping one finger on the market pulse to be able to identify the differentiator is what sets a company apart.
5. Branding and Marketing
   Often ignored by the services industry, Branding and Marketing is perhaps the most important external activity of the company. The key differentiators in the company’s business, product or services need to be communicated effectively so that potential services seekers can recall these offerings.
6. Pick your battles
   Organizations need to know their strengths and invest in building those as core competencies. IT solutions are complex and it is not necessary to build all the capabilities within the organization. Companies need to know when to partner.
7. Invest in People
   In today’s context, competition is not only for business but the best talent. Winning the race for talent is crucial for success. The motivators for software professionals are unique. What is essential is a great culture which promotes growth, development and provides for a challenging and fulfilling environment. Investing in this environment is the key to success.
8. Continuous Communication
   Growth leads to the addition of new people and natural attrition brings in new faces continuously into the organisation. The vision, goals and aspirations of a company need to be regularly reinforced through continuous communication so that the workforce remains aligned to the values and beliefs of the organisation. Continuous communication is essential and brings in a sense of belongingness.
9. Delivery Excellence
   Flawless delivery is a base assumption for any software company but we all know that software development often encounters problems. These relate to quality, timeliness and costs. In most cases, timeliness of delivery are most important.
10. Exemplary Leadership
    Successful software companies are characterised by exemplary leaders. Successful leaders create a culture within their organisations that attracts and retains talent. They are able to communicate effectively their vision and articulate a cohesive strategy to achieve it.

We are Mumbai based IT software & web development company in India, if you are looking for partnership, franchise or want to outsource your business processes then just email us: nitin.jaysing[at]gmail dot com

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Mindsys Technologies

Temporary down

My Own Operating System – POPS

finally I developed my Own Operating System and named it POPS, I developed it as hobby…

here are the snapshots:

Welcome Screen

Main Menu

My new OS

Hello World

The Operating System does nothing but prints “Hello World” on the screen (It’s a big success for me), I wrote the OS completely using assembly language(took nearly 1 year for learning all those code of operating system), soon i’ll be adding support to lauch c programs and creating keyboard driver for my new OS,